The US-based global consultancy said MKT Prism can help OEMs and their suppliers shape their development strategies thanks to a system that “evaluates historical market data and uses it to build a predictive model of future capacity additions based on wind resource availability and existing product mix offered regionally around the globe”.
Totaro & Associates claimed MKT Prism has an edge as it “accurately predicts future market share by taking into account the wind resource which has not already been built out, an improvement upon conventional market evaluation tools which look only at supply and demand factors that fluctuate wildly and have been proven to be historically inaccurate”.
Pre-launch
