IN DEPTH: The GE upgrades with no upfront costs

The machine began depreciating the moment it left the factory floor, and a third-party specialist — or perhaps the original manufacturer — would be hired to maintain and repair it. The expense of any upgrades would fall squarely on the shoulders of the owner.

General Electric’s PowerUp platform, launched last year, throws that script out the window.

In a nutshell, turbine customers opting for PowerUp are given access to a suite of new software upgrades, and even some hardware improvements, at no upfront cost.