It's certainly beginning to feel that way, with more and more attention being directed at the often-overlooked operations and maintenance sector.
AWEA's annual O&M seminar has grown rapidly in recent years to become the organisation's second largest event, trailing only its flagship Windpower exhibition.
This year's seminar, held earlier this month in San Diego, drew 650 people, and it was one of the most diverse groups – in gender, race and age terms – that this reporter has seen at any renewables event, anywhere.