“We don’t intend to enter into a price war in this business,” says Laurence Beltrão Gomes, director of investor relations at the Santa Catarina state-based company.

WEG signed a memorandum of understanding with machine-tool group M. Torres in early 2011, setting out plans for a Brazil-based manufacturing joint venture and technology transfer between the two companies.

But with wind power being contracted at around R$100/MWh ($51.60/MWh)