The name change – a combination of the words ‘infinity’ and ‘generation’ – will go before BBW’s shareholders at an extraordinary general meeting planned for 29 April. The company will also propose a new equity incentive scheme for its employees.
In December, BBW officially severed ties with investment firm Babcock and Brown Partners, its former parent company which met financial ruin after making a number of wrong-way bets in the run-up to the financial crisis.