The fast build-up of turbine and component capacity, combined with the global financial crisis, strained companies tremendously. Factory closures, lay-offs and Chapter 11 bankruptcy filings were daily headlines. To survive in such an unpredictable environment, companies needed to revise their strategies.

Vertical integration came into fashion in the boom years of 2005-9, when turbine makers aimed to ensure ample availability of components during periods of high demand.