Brazil is the planet’s sixth-largest economy and has good relations with virtually every country on Earth, from the US to North Korea.
Its growing global influence is not based on military might, but on what can be called “soft power”. Coined 20 years ago by American international relations guru Joseph Nye, soft power — as opposed to “hard” military and economic power — refers to the ability of a state to influence the actions of others through persuasion or attraction, rather than coercion or payment.
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