'It's costing a lot to educate the US consumer about solar'

The residential solar business is a capital-intensive game. No matter how good a company might be at selling or installing solar systems, if they can't access competitive finance to cover the upfront cost of installation, they will struggle in the US against nationally-minded players like SolarCity.

Clean Power Finance (CPF) was founded on the idea of helping smaller residential solar companies access capital, offering an online platform connecting them with investors and lenders interested in solar.