But this gold-rush mentality largely evaporated as FIT rates fell and foreign firms realised that making a quick buck in Japan is far from easy. Not only are the language and business culture major hurdles for foreigners (Japanese companies prefer to do business with people they know and trust), but suitable land for solar development is scarce.
“The key is to find a capable local team and the right person to build up the local network fast,” one European developer tells Recharge.
Although
