President of the association, Marcos Sawaya Jank, says the business industry’s attitude toward sustainability has matured, as evidenced by a moratorium on the soy industry in the Amazon and the ethanol industry’s support of the interdiction of new sugar cane farming in the Amazon and the Pantanal.

The association applauded the Brazilian government’s announcement in 2008 of a national climate change plan, which set goals to decrease legal deforestation in the Amazon by 70% by 2017.