Thedeal will meld SolarCity’s strong field sales organisation with Paramount’sexpertise in virtual sales, potentially lowering SolarCity’s cost of acquiringnew customers.
SolarCityis the largest player in the booming and increasingly competitive USsolar-leasing sector, and claims to account for roughly one in every five newresidential PV systems installed in the country.
ParamountSolar is owned by California-based Paramount Equity, itself majority owned byGuthy-Renker, one of the world’s leading infomercial companies.
