Vestas would rather see its volumes fall than compromise on profitability from turbine sales, chief executive Henrik Andersen told investors following the announcement of preliminary 2021 results that showed a sharp decline in order intake.
Asked whether the Danish wind giant fears a loss of market share as it attempts to push through higher turbine prices in negotiations with customers, Andersen said if the average selling price (ASP) of a turbine doesn’t cover the direct costs of a project, it doesn’t make sense to prioritise market share.
