The task facing Runevad from Monday, when he officially starts work, is daunting, given that he freely admits he is not an expert on the sector.

However, his enthusiasm is evident. “Renewable energy has a bright future,” he says. “We need to change the energy mix, and Vestas has led the creation of the global wind power industry.”

Runevad says “there are a lot of similarities and several differences” with the telecoms industry, where he has spent most of his 20-year career in international business.

He