The dotcom boom in the late 1990s and early 2000s saw countless internet companies push their stock valuations higher than ever before seen.
The “new economy” that digitalised the stock keeping units (SKUs) of consumer goods caused changes in consumer behaviour, from brick and mortar shopping to more convenient online ordering. When the dotcom bubble burst, many start-ups crashed and burned, but a few pushed through and continue to be at the top of the value chain – like Amazon.
