Transition

'The barrier to branding is an energy industry run by engineers'

FACE TO FACE | The renewable energy sector is missing a trick by failing to exploit the power of branding, claims specialist in the field Fridrik Larsen

Fridrik Larsen (left) with Gudni Th. Johannesson, President of Iceland
Fridrik Larsen (left) with Gudni Th. Johannesson, President of Iceland
  • Bolaji Ayeni
Published 9 October 2018, 10:28Updated 9 October 2018, 10:29