Retail fashion giant Gap has taken the next step in its ambition to be 100% clean-energy-supplied by 2030 with a 12-year virtual power purchase agreement (PPA) with Enel Green Power North America (EGPNA) for 90MW of the developer’s 300MW Aurora wind project, being built in North Dakota.

The PPA will cover electricity consumption by over 1,500 Gap stores — around 50% of the current demand from the company’s worldwide network.

“This partnership with Gap demonstrates how global brands are increasingly turning to us for our extensive expertise in creating flexible and customised solutions that address unique renewable energy needs,” said Antonio Cammisecra, global head of EGPNA-parent Enel Green Power (EGP).

“With partnerships like this one, which create immediate shared returns while furthering emission reduction strategies, EGP once again reaffirms the strong bond between sustainability and value creation.”

The electricity output that Gap is purchasing from the Aurora project is expected to total some 374GWh annually, equivalent to avoiding the emission of 253,000 tonnes of CO2 per year. On the way to its 2030 target, Gap aims to reach its 2020 goal to reduce its greenhouse gas emissions by 50% compared to a 2015 baseline.

Gap CEO Art Peck said: “We have a responsibility to reduce our climate impact. For Gap, being a part of the climate solution means making strategic investments in clean energy generation.”

Aurora, being developed by EGP-owned Tradewind Energy, is slated to be operational next year, when it will start generating 1.3TWh annually.

The PPA with Gap is EGPNA’s 11th contract with a commercial and industrial customer and follows its June signing of a deal with food and beverage conglomerate Mondelez International for a 65MW slice of output from of the Roadrunner solar project under construction in Texas.

The Rome-headquartered developer also sells power to a corporate buyers portfolio that includes Adobe, Anheuser-Busch, Bloomberg, Facebook, GM, Google, Kohler, T-Mobile and Wynn Entertainment.