The emergence of the new company – to be called Brite Energy, and for which a bare-bones website already exists – underscores the land-grab mentality gripping the US rooftop solar sector, with money pouring in from a multitude of directions.

Illinois-based Protection 1 is a close rival in the security-system business of Vivint Inc., the parent of Vivint Solar, which has grown explosively to become the second largest US installer of residential PV systems.

Vivint’s critical advantage in the PV business is its ability to leverage its existing relationships with millions of homeowners to sell them solar systems, which can be bundled into home-automation packages.