The emergence of the new company – to be called Brite Energy, and for which a bare-bones website already exists – underscores the land-grab mentality gripping the US rooftop solar sector, with money pouring in from a multitude of directions.

Illinois-based Protection 1 is a close rival in the security-system business of Vivint Inc., the parent of Vivint Solar, which has grown explosively to become the second largest US installer of residential PV systems.

Vivint’s