The rise of digital media has created a brave new world of almost unlimited marketing options.

But for renewables companies, getting to grips with digital media will become increasingly instrumental in delivering their messages effectively.

In our industry, sales cycles tend to be long, and customers cautious. Marketers aiming to promote larger-cost products and win sizeable contracts know that potential customers have to understand the often elaborate features of their offerings in order to make informed investment decisions.

Fortunately