Interviews

Does wind have an image problem? Vattenfall execs on their ad campaign and energy 'polarisation'

Vattenfall execs stress importance of being open about 'pros and cons' of wind farms and communicating in a way that makes people 'stop and look twice'

Helle Herk-Hansen, Head of Environment at Vattenfall (left) and Monica Holmvik Persdotter, Vice President, Brand (right), spoke about the Vattenfall campaign.
Helle Herk-Hansen, Head of Environment at Vattenfall (left) and Monica Holmvik Persdotter, Vice President, Brand (right), spoke about the Vattenfall campaign.Photo: Vattenfall
Journalist
Published 12 August 2025, 04:01Updated 12 August 2025, 08:56
VattenfallSwedenEurope