Film star and climate activist Leonardo DiCaprio has taken an undisclosed stake in green champagne-maker House of Telmont, which produces organic bottles of bubbly under its sustainabily label Au Nom de la Terre (Mother Nature’s Own).
The fizz from Telmont, which operates its vineyards near Épernay in the Champagne region of France on 100% renewable electricity, will by 2025 come from an “entirely” organic terroir, with all vines “converted” to 100% organic by 2031, it said.
Telmont’s “pioneering, multi-pronged approach” to sustainability also encompasses eliminating air freight for its supply and distribution, with transporters chosen according to their corporate social responsibility score.
The House in 2021 shifted from clear bottles made from 0% recycled glass to green 85% recycled ‘Champenoise’.
“Leonardo DiCaprio… carries, with its own aura, a commitment, and values at the service of sustainable and responsible development. These values, which are also ours, are perfectly reflected in our attachment to the terroir and in our ambitions,” said Eric Vallat, CEO of Rémy Cointreau, which owns Telemont.
“The House of Telmont can rely on the know-how of its teams, the support of the Rémy Cointreau and now the strong commitment of our new partner.”
Leonardo DiCaprio stated: “From protecting biodiversity on its land, to using 100% renewable electricity, Champagne Telmont is determined to radically lower its environmental footprint, making me proud to join as an investor.”
Telmont’s greening initiative could be a major breakthrough for the Champagne region, where less than 4% of the vineyard is certified organic, that is, based on zero herbicides, pesticides and chemical fertilisers.
