Developers need to see new ways to innovate for the next phase of the offshore wind build-out.

The Nobel Prize-winning behavioural economist Daniel Kahneman describes in his book Thinking Fast, and Slow how humans are inherently poor at responding to risk. Our tendency for loss aversion – that, is minimising the chance of any loss, even at the expense of upside – leads to decision-making that hard, statistical evidence proves is fundamentally flawed.