IN DEPTH: The Enercon enigma

Enercon turbines have earned a reputation for quality and reliability

Enercon turbines have earned a reputation for quality and reliability

Enercon is the Apple of the wind-power business.

Like the iPhone maker, the German turbine manufacturer was founded by a single-minded visionary, a genius whose energy and self-belief propelled the company from scratch to greatness, but then had to stand down for health reasons, hand-picking a trusted successor on his way out.

And like Apple, Enercon has taken its own idiosyncratic path, eschewing conventional business wisdom and producing high-quality, innovative products that are adored and envied in equal measure. Even competitors admit to Recharge — off the record — that Enercon has a technological edge.

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