REpower transforms into Senvion

REpower Systems said its name-change to Senvion will come into force officially from today onwards and revealed the logo of its new brand.

The wind turbine manufacturer in October announced it would change its name in 2014, as the rights to “REpower” belong to a Swiss company that is now using the name itself. It will use the Senvion branding worldwide from now on.

The Hamburg-based manufacturer is a unit of Indian wind turbine maker Suzlon.

REpower/Senvion says the green colour and the elements of its new Senvion logo refer to the company’s renewable energy operations. The S in it stands for the sustainability of its products, EN stand for energy, VI for vision, and ON for being switched on.

“In addition to having unique products and services, we are now also the only company with this name,” Senvion chief executive Andreas Nauen said.

“Our customers and business partners can sense that with us they will always come first. This claim is emphasised by the figure “1” in our logo. As Senvion, we will continue along our path as a strong and innovative brand in the wind energy industry.”