Vestas group senior vice president and chief marketing officer, Morten Albæk, was in New York yesterday to collect the award for Wind for Prosperity after it was named 'Best Purposeful Concept' by the Association of National Advertisers (ANA) and specialist marketing publication The Internationalist.
The jury – making the award for the first time – said Wind for Prosperity represents a unique combination of business, marketing and corporate social responsibility (CSR), and can deliver real returns on investments as well as long-term, sustainable economic development.
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