It almost seems like the affable boss of Ming Yang is telling a joke. But he is, in fact, explaining the key to his company’s success — how it set itself apart from the competition by developing turbines specifically for Chinese wind conditions and customising every machine according to each customer’s requirements.

The business model seems to be working well. Just seven years since the company’s inception, Ming Yang is the fourth-largest turbine maker in China and among the top ten biggest in the world.

And,