Vestas names new Brazil chief

Vestas Brazil country president Ruben Lazo

Vestas Brazil country president Ruben Lazo

Danish wind group Vestas named Ruben Lazo as its new Brazil country president as it pledged an “increased focus” on the South American nation.

Vestas said the appointment of Lazo, formerly chief commercial officer for Areva in France, marks “a key step in Vestas’ increased focus and commitment to the Brazilian wind market”.  

Vestas entered the Brazilian market in 2000, employs 110 there and has installed 626MW in the country, which has emerged as one of the world’s wind-power hotspots.

Like other overseas manufacturers, Vestas has faced questions over its commitment to staying in the market in the face of stringent and demanding local-content regulations.

But Marco Graziano, Vestas Mediterranean president, said of Lazo’s appointment: “His 30 years’ of experience as an industry manager and his international profile will allow us to develop existing and new opportunities in Brazil.”

“We believe that Brazil will play a strategic role in the years to come and we are aiming at playing a key part in its wind energy market’s development, with Vestas’ profitable growth ambition.”

Lazo, a German national who starts work next week, said of his new role: "Vestas is a strong player in the entire Latin America region and I am looking forward to using my knowledge and experience to support Vestas’increased focus on Brazil.”

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