The company says the new identity is meant "to moreaccurately and categorically define the nature of its business and to eliminatethe confusion of associating its technology with traditional wind turbinetechnology".

Two SWE towers - hollow 685-metre cylindricalstructures equipped with a water-spray system, each designed to generate 850MWfrom high-speed “downbursts” of air that turn turbines in their foundations -are planned for a maiden development in Arizona.