It was the climactic moment in the PV industry’s downturn, a brutal confirmation that not even the world’s leading module maker was immune to the bloodletting.

Today the landscape looks dramatically different. Asia has eclipsed Europe as the dominant global market, and while there are far fewer PV manufacturers left in the game, many of them have returned to profitability.

It is within this context that Eric Luo, Wuxi Suntech’s new chief executive, has unfurled his ambitions to reclaim a position of global leadership for his company.

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