Hanwha puts faith in Q Cells

South Korea’s Hanwha Group will use Q Cells as the main launch pad for its global PV business, in an effort to take advantage of the strong market reputation of its Germany-based subsidiary.

Hanwha will use the recently-launched brand “Q Cells a Hanwha company” as its shop window for customers around the world.

Hanwha has also rolled out the corporate naming strategy for all international Hanwha Q Cells entities.

As well as its headquarters in Germany and factory in Malaysia, Hanwha Q Cells has branches in the US, Japan, Australia, Canada and Korea.

The company claimed the brand is one "PV customers around the world can trust – even in troubled times for the industry".

A spokesperson said Hanwha's other PV business, Hanwha SolarOne, would remain as an independent entity.

Hanwha took over most of the assets of the insolvent Q Cells in August 2012, including its German and Malaysian production facilities.

“Our commitment to solar extends beyond building a successful business,” said Ki-Joon Hong, vice chairman and CEO of Hanwha Chemical, representing the Hanwha Group.

“We are dedicated to turning solar into the centrepiece of the group’s future growth.”

The company said its German and Malaysian cell and module plants are currently being well used due to strong demand from markets like Japan, and it is optimistic production lines will continue to buzz throughout 2013.

The company said it has a downstream pipeline of around 500MW in the EPC and utility business.

Hanwha Q-Cells in March received the “Made in EU” certificate for manufacturing solar cells and modules entirely with European components.

That entitles French customers to receive an immediate bonus of up to 10% through the French feed-in tariff.

Q Cells’ European production will also shield the company from the effect of possible EU anti-dumping tariffs against Chinese products.