ANALYSIS: SolarCity's IPO means PV's new kids are in town

SolarCity is playing an entirely different game to most traditional PV companies

SolarCity fooled the headline writers, at least. The company “shined” in its 14 December initial public offering (IPO), with shares “leaping” 47% to $11.79 on their first day of trading, claimed USA Today.

And, indeed, a 47% pop is impressive – until one considers that the shares were priced at $8, compared to the $14-$15 range the California-based company had indicated previously.

Yet if the knee-jerk triumphalism of such glowing headlines seemed daft, so too the backlash has seemed disproportionate, with some financial writers deeming the company a delicious prospect for short-sellers.

There are compelling arguments for the notion that SolarCity – which installs PV systems on residential rooftops at no upfront cost, sells power to the homeowner at a fixed rate, and takes a cut…

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