SolarCity, the largest US rooftop solar installer by far, launched MyPower to much fanfare in late 2014 to broaden its offerings beyond PPAs and leases.

A growing proportion of residential solar customers are choosing to own their systems outright, rather than adopting the third-party ownership system – focused on leases and PPAs – that has been the backbone of companies like SolarCity, Vivint Solar and Sunrun.

MyPower