The company has tied-up stadium naming rights at the home of 1899 Hoffenheim, ensuring that it will be known as the Wirsol Rhein-Neckar-Arena for at least the next three years.

Wirsol joins fellow Germans Q-Cells and SolarWorld and Chinese groups Yingli and Suntech on the roster of solar names to which the league’s millions of fans will be exposed in the coming season.

Analysts