OPINION: Fighting back against bad press

Curraghgraigue wind farm in County Tipperary, Ireland

Wind farms all too often attract negative press

Mainstream media have a very strong tendency to publish negative stories concerning renewables.

That’s true for newspapers, but also for most international and national business and policy magazines.

Constant and repeated attacks on the prohibitive cost and even negative environmental impact of renewables seem designed to cast doubt on the viability of green technologies.

No-one needs to be reminded that the press has a huge impact on people’s mind. So it’s clear that recurrent bad press is a major problem for our industry. And yet, it increasingly looks like we have almost accepted this unfavourable PR situation. It doesn’t have to be so. 

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